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Conversion tracking is an opt-in integration between Answers and Twitter. Answers allows you to track installs driven by your Twitter Ads and Cards campaigns. This gives you total visibility into the installs driven by your campaigns with no additional code, and it's completely free!
In order to track installs, Answers needs access to the IDFA. Be sure to link your project to the AdSupport.framework through the "Linked Frameworks and Libraries" section in the "General" settings. Declare the use of IDFA when submitting to the App Store. Once that's complete, select the second option for IDFA use: "Attribute this app installation to a previously served advertisement."